MediaShift Reception
Presented by MMCA and Hip-Politics

Thursday, August 13, 2026 · NABJ Convention, Atlanta

Now in its second year, the MMCA and Hip-Politics reception returns to the NABJ Convention — bringing together journalists, creators, founders and communications leaders for an evening of connection. Last year's inaugural gathering, honoring MMCA's 2025 Print/Digital Journalist of the Year Errin Haines, became one of NABJ's premier networking events.

This year, we're building on that momentum with a launch: MediaShift, a new initiative designed to reimagine entertainment journalism through collaboration, technology and community.

Free to attend. This is a curated, invitation-only gathering. Contributions are welcome and support two new paid internships — one in entertainment, one in civic journalism.

[RSVP →]

What's launching: MediaShift

As newsrooms shrink and the entertainment industry fragments, MediaShift connects journalists, publicists, studios, talent reps, creators, influencers, festivals and film offices into one shared ecosystem — so stories, press access and opportunities move at the speed of trust.

Powered by MMCxchange, a collaboration and publishing platform built for multicultural media.

Two ways to get involved:

Join as a member — free profile, access to talent, junkets, premieres, screeners and press resources.
[Activate your profile →]

Become a Collaborator — for media organizations, PR firms, and entertainment companies. Get a branded newsroom and a seat in shaping the ecosystem.
[Apply to collaborate →]