Join us in celebrating multicultural media excellence and the launch of the MediaShift Film & Entertainment Collaborative Pilot.

What is the MediaShift Film & Entertainment Collaborative Pilot?

MediaShift is a new entertainment infrastructure connecting journalists, publicists, talent managers, influencers, festivals, film offices, and 850+ media outlets through one shared workflow. Publicists and talent teams upload press kits, bios, screeners, interview materials, and exclusive event access into their newsroom pages; outlets publish stories into the shared feed; influencers amplify content; and creators gain visibility across the network. Journalists can pitch stories, contribute coverage, collaborate with outlets, and access monetization opportunities inside this ecosystem. Media Shift also works seamlessly with social media, giving all participants the engagement benefits of existing platforms while adding greater control, guaranteed visibility, monetization, and protection from algorithmic suppression.

Why and How Can NABJ Members Participate?

For existing and aspiring NABJ entertainment journalists, Media Shift is a career‑expanding opportunity. Joining is free, and it unlocks direct access to talent, publicists, junkets, premieres, festivals, screeners, and premium press assets that are often difficult to secure. Journalists receive a professional Media Shift Profile Page that showcases their work, expands their audience, and positions them for new assignments, partnerships, and paid opportunities. They gain amplified exposure across the entire network, the ability to launch their own news platform, and new ways to monetize their content and grow their relevance. Media Shift elevates journalists as essential contributors to a modern ecosystem built to strengthen Black, Caribbean, and multicultural entertainment coverage. NABJ is invited to join the Media Shift Advisory Board, and members are encouraged to activate their free profiles at the launch event to help shape the future of entertainment journalism.