Your Life Insurance Is Becoming Digital Property: Infineo Says the Blockchain Shift Has Already Begun
Infineo Global calls itself a FinTech. The scale of what it is attempting places the company inside a larger conversation about money, trust, and the future of state blockchain compliance. Chief Revenue Officer Jay Rogers says the mission is direct: turn life insurance into a digital asset that regular families can use the same way banks and institutions have used it for decades.
“We are tokenizing the life insurance industry,” Rogers said in our interview. “We want everyday users to benefit from this asset the same way large institutions do.”
Infineo says it has already tokenized more than half a billion dollars of life insurance assets, a volume consistent with the surge in real world asset blockchain activity identified in recent reports from The Block and Deloitte.
Rogers built his career inside the legacy system he now wants to modernize. He started at New York Life in 2010, became a partner at MassMutual, then helped run the credit-union focused Stearns Financial Group where he structured collateral assignment split dollar plans.
“We implemented billions of dollars worth of these assets at credit unions. People would say, ‘I didn’t know life insurance could do that,’” he said.
That gap in understanding drives Infineo’s approach. “Life insurance is personal property. A 1911 Supreme Court decision made that clear,” Rogers said, referencing Grigsby v. Russell, which held that policyholders can assign or transfer life insurance as property.
“Most people think they can only borrow from the carrier. They should be able to pledge their policy for capital the same way a bank does.”
Families tend to think about life insurance only as a payout, but Rogers argues that the asset has immediate value.
“People should think about emergency financial moments, not only end of life moments,” he said. “Cash value is one of the purest forms of collateral. It’s guaranteed to go up in value and it’s extremely accessible if you know how to access it.”
Federal Reserve data shows banks hold more than $180 billion in bank owned life insurance, a category used for liquidity, retention, and balance sheet strength.
“Banks understand what this asset does. We want families to understand the same thing,” Rogers said.
As more retail users explore cash value products, a growing community has pushed the concept known as infinite banking. Rogers believes blockchain multiplies its effect.
“When you combine infinite banking with blockchain, it compounds the benefits,” he said. “Transparency and access change everything.”
Infineo’s chief economist Robert Murphy is considered an authority in the infinite-banking space, which Rogers says helps the company bridge traditional finance and decentralized systems.
“If more providers of capital enter that ecosystem, the cost of capital goes down,” he said. “It becomes more convenient and more affordable for everyday people.”
Rogers separates education and automation from execution when the conversation turns to AI.
“We’re not using AI to make financial decisions,” he said. “We can use AI to educate people or automate back-office tasks, but we’re not at a place where AI should execute trades or toggle death benefits.”
He called agentic AI “a real concern,” especially with systems that involve health data, medical underwriting, or death verification.
“This is in line with medical records. Protection of individual data is the most important thing. It all fails if that’s not the priority.”
Infineo is pursuing SOC 2 compliance as it builds out its infrastructure, treating underwriting information with the same sensitivity as medical files.
Rogers says AI still has a path toward improving the insurance experience. He believes underwriting costs can drop significantly.
“Almost 40 percent of applicants who start the process never buy anything,” he said. “The carrier pays for the medical visit, the questionnaire, the inspection report. What if we eliminated upfront underwriting and instead underwrote the death event using AI to detect bad actors. That could eliminate millions of dollars of cost for carriers.”
A 2024 McKinsey report found that AI-driven underwriting could reduce insurer costs by up to 30 percent, aligning with the efficiencies Rogers describes.
Infineo is rolling out its system in two phases. The first focuses on institutions that already use life insurance at scale.
“Bank owned life insurance, credit union owned life insurance, collateral assignment split dollar plans. That’s where we started,” he said. Retail consumers come next. “The question is how we add value to their interaction with these products. That’s the second phase.”
He believes a digital ecosystem for life insurance is inevitable.
“There will be on-chain issuers of life insurance,” Rogers said. “Guaranteed issue will expand. AI will reduce costs. Blockchain will add transparency. People will access capital from more providers.”
He doesn’t frame this as a collapse of the traditional system but as a collaborative shift.
“Life insurance will not move on-chain without the buy-in of legacy institutions. We’re not dragging them. We’re building technology that improves their value proposition.”
Rogers describes the future as an intersection.
“Think of a triangle connecting blockchain, traditional financial institutions, and AI,” he says. “When those three work together, the end user wins.”
