About / Short Business Overview

The Diversity Action Alliance (DAA) is a coalition of public relations and communications industry leaders committed to advancing meaningful and measurable diversity, equity, and inclusion (DEI) within the profession. Established as a joint initiative of the Public Relations Society of America (PRSA), Institute for Public Relations (IPR), and Page Society, DAA brings together organizations and individuals dedicated to achieving systemic change across the communications landscape.

Core Business Value Proposition

DAA’s mission is to inspire accountability and accelerate action toward a more diverse, equitable, and inclusive communications industry. By collecting data, setting benchmarks, and encouraging transparency, the alliance helps organizations move beyond statements to measurable progress that reflects the communities they serve.

Core Services & Programs

• DEI Data & Benchmarking Reports
  Measuring and tracking industry progress toward diversity and inclusion goals.

• Leadership Pledges & Accountability Frameworks
  Encouraging executives and firms to commit to actionable DEI standards.

• Research & Insights
  Providing evidence-based studies to guide DEI strategy in communications.

• Best Practices & Case Studies
  Sharing models for inclusive hiring, leadership, and workplace culture.

• Community Engagement & Events
  Creating spaces for dialogue, collaboration, and shared learning across the industry.

At the heart of the Diversity Action Alliance is a shared commitment: to turn intent into impact. By uniting leaders across public relations, media, and communications, DAA serves as both a catalyst and a convener for industry-wide progress in diversity, equity, and inclusion. The alliance collects and shares key data, empowers organizations to track their own DEI performance, and provides resources to help firms close representation and equity gaps.

DAA’s work is grounded in accountability — encouraging organizations not only to talk about diversity but to measure it, report it, and improve upon it. By aligning communications leadership with social impact, DAA plays a vital role in shaping a more inclusive and equitable industry.

As a sponsor and collaborator, DAA brings its message of accountability, inclusion, and representation to the forefront — emphasizing that sustainable innovation and equitable growth depend on diverse voices at every level of leadership and decision-making.

Business Leadership / CEO Brief

Carmella Glover, President of the Diversity Action Alliance, is a dynamic DEI advocate and communications leader dedicated to creating lasting, measurable change in the industry. With a background in corporate communications and organizational transformation, Glover leads the DAA’s mission to unite communications leaders under a common goal: achieving continuous progress toward equity and inclusion. Her leadership reflects a balance of strategic vision, community engagement, and data-driven action — driving the DAA’s reputation as a trusted partner in building a truly inclusive future for the communications field.